As we already know, web pages have become a necessity for our company. The opportunities offered by the Internet have opened a path to explore and grow our brand. Online presence is as important today as taking care of our offices, employees, and customers.
Part of the reasons why some refuse or run away from web pages is that it requires a monetary investment. Depending on the type of page you need and the characteristics it has, it will be the cost of it, and in many cases, this investment is not considered a priority as it should be. However, with the advancement of technology, designing a website and accessing one is not as complicated as it seems.
There are multiple platforms that can help you fulfill your purpose of creating and managing your own website depending on the degree of freedom that you require either to design or host it, however, there is one that in recent years has become the favorite for ease of manipulation, personalization, open-source and for the possibilities that it offers us regardless of our heading: WordPress.
Yes, even if you don’t believe it, WordPress can be more than a simple blog platform that reminds us of our years of secrecy where we shared our complaints with the world. In fact, WordPress is one of the sites that has struggled to develop and evolve in a highly competitive world where blogs are the daily bread and platforms to create them more beautiful and better have proliferated. As we have already told you, having a blog for your company can bring a large number of potential customers, and we want to give you all the WordPress pros and cons to decide if this platform is what suits your company and encourage you to create it. A little house on the Internet. How long does it take to learn WordPress? Well, it depends on your dedication and can vary from 1 week to 1 month.
We tell you the WordPress pros and cons as a tool to create your website
WordPress can be a great element to create your website, being easy to access and use, it will not be a problem even if you do not have much experience in the field.
Pros of using WordPress
Let’s talk first of the Pros of using WordPress to create your site, first of all, it is a free platform, so if you still doubt that you need a website in your company, you can start experimenting by creating one here even if it is a simple blog. This will help you understand and familiarize yourself with its elements and tools and play a little with the templates, which are divided even according to the type of page or blog you decide to create: a portfolio, a landing page, a magazine, etc. WordPress offers multiple variables that can encourage you to get the amateur designer you have inside, and this will be a piece of cake if your favorite hobby was to personalize your MySpace by creating your own templates in 2006.
Do you know what open source is? Well, it is software that has been created and developed by a group of people passionate about the Internet because it is free and customizable, which means that you do not need to know much about programming or at least you have to do the minimum. In addition, we say that these people are passionate because they are constantly developing and updating, becoming modern heroes, offering us the possibilities to create how, when, and where we want. Thank you!
Thanks to open source, WordPress has become one of the most popular platforms among amateurs and professionals.
If you already have an idea of what WordPress is or have decided to experiment with it, you probably already know what we are talking about, but if not, we refer to one of the biggest Pros of the site. In a nutshell, the Plugin is a kind of program/additive/add-on that serves (as the name implies) to complement some functions of the page, which are very specific and can greatly improve the user experience. WordPress has a large number of free plugins that help you improve and make your site more powerful from font customization plugins so that you use the one that best suits your site, to SEO tools that will help you position yourself better in the search engines.
The advantage of WordPress plugins is that they are easy to access, free, their installation is not complicated and if you need something else that the platform cannot offer you you can easily acquire developed plugins designed specifically for the platform.
We will never get tired of telling you how super important SEO is and what it can do for you, as we mentioned in our article What is Inbound Marketing, and why does everyone talk about it? SEO is one of the fundamental elements to make your customers find you and come to you alone, without having to go looking for them. That is why WordPress stands out from the rest of the platforms since it not only has plugins that can help to have a better positioning since they are specifically designed for that purpose but also has an organic structure that helps you use and Understand labels, meta descriptions and describe your entries better so you can optimize yourself better than we normally would.
We already mentioned that WordPress is one hundred per cent customizable but did you know that you can also buy templates made by professionals to use on your site? That’s right, being so popular it is normal that WordPress has become a marketplace for web designers. You can find everything from super simple to the most complex customizations and platforms. Although there are good Samaritans who offer amazing experiences for free, you can also purchase a theme with all the functions, so you don’t have to worry about anything and just dedicate yourself to uploading your content to your website, without the need to have a specialized mega team to make changes or solve problems since these packages usually include updates and constant help.
Surely you heard about e-commerce, and if we don’t leave you our entry, how do I know if I need e-commerce? So you can analyze if the website you need is one where you can sell your products 24/7 and be encouraged to set up your own virtual store.
As we have already told you, e-commerce is one of the industries that has grown the most in recent years, so having a virtual store has become a priority for many brands, however, by needing certain specific elements and Security E-commerce is usually more complicated to develop. Fortunately, one of the Pros of using WordPress is that there are specific templates for you to create your virtual store without any problem if you add that there are special plugins and SEO tools we are sure that your store will gradually become a success and a sea of income without having to make much effort.
WordPress is constantly updated, and you don’t need to spend hours doing it.
Cons of using WordPress
We have already talked about the great Pros of using WordPress, so now we will focus on those elements that may make you feel that it is not your tool, I.e. the wordpress limitations. As we mentioned, WordPress is a great tool that is easy to use, and for the same reason many people tend to find it unprofessional (we clarify that this depends on many factors) and Programmers or web designers think.
Not everything can be done with WordPress
I know we have spoken wonders of the site, but the reality is that not everything can be solved with a plugin or a template, however professional it may be. The first step to analyze if WordPress can meet your needs and those of your customers is to know what the objectives of your website are. Maybe you don’t need the help of a programmer or maybe that idea you have will be possible with the help of one. Remember that at the end of the day, the basis of WordPress is to be a blog site, so if what you want is a much more complex portal maybe this platform may not offer you much.
Yes, WordPress is a platform that allows you to modify and customize many elements; however, it is not always the case. There are things that are very difficult to edit or need more knowledge on the subject, in addition, many themes are not as modifiable as one would like and there are elements that can only be acquired via monetary acquisition, so if you are looking for something very specific keep in mind that You will not always be able to leave it as you would like unless you invest a little more either by buying a theme or acquiring the services of a web designer.
Although the great disadvantage of WordPress could be that it is not as powerful as we would like it to be and it has many limitations if you are looking for something bigger or specific the reality is that it is a very powerful and easily accessible tool with which you can try and Make your pinions in web design. Dare to experiment and create a site for your company and analyze the Pros and Cons for yourself, in the end maybe it suits you more than you would have imagined.