Tracking down your website’s performance is of the utmost importance when it comes to digital marketing. A good number of content marketers track down their websites’ performance to get crucial information regarding how visitors interact with their websites.

According to content marketing experts, tracking core records such as revenues and traffic generation is an essential aspect of search engine optimization that cannot be snubbed. A good web analytics platform should provide you with information about your potential visitors, customers geographical location, and purchase preferences.

This is where Google Analytics comes in. Online marketers and website owners prefer to using GA to measure progress as they end up achieving clean and accurate data.

What is a Shopify Account?

The introduction of the Shopify platform has caught many online marketers with surprise. Shopify is one of the best-selling online platforms that is commonly used by e-commerce websites.

Shopify is the best account for content marketers and website owners with a primary aim of improving their businesses visibility and driving the right kind of traffic to their websites.

Here are the steps to help you integrate Shopify with your Google Analytics account.

Enabling universal analytics on your GA account

  • Start your Google Analytics account.
  • Click on your account and tap the ‘Admin Section’ icon.
  • Click the ‘Tracking Code’ icon contained under ‘Property’.
  • Copy your online website’s tracking code under the box provided.
  • Using a new browser or tab, open your Shopify account.
  • Select the ‘Preferences’ button under the ‘Online Store’ icon.
  • Paste your Identification tracking code from your GA

Enabling advanced E-commerce tracking

Advanced E-commerce tracking requires content marketers to have with them the latest version of GA. Here are guides on how to enable advanced e-commerce tracking on your Google Analytics.

  • Open your Shopify account and tap the ‘Preferences’ icon.
  • Double check and tick the box under the Google Analytics label.
  • Tap the ‘Save’ button.
  • Open your Google Analytics and tap the ‘Admin’ icon.
  • Click the ‘E-commerce Settings’ contained under the ‘View’ section
  • Set your ‘Enhanced E-commerce Reporting’ on.
  • Click the ‘Submit’ button to finish the integration process

Having completed the above two steps, you are ready to go and track down the performance of your website.

Integrating Shopify with your Google Analytics will ultimately help marketers to generate data related to services and products they offer.

Generate more revenue and improve your business’ visibility by integrating your Shopify account with your GA.