If you are into digital marketing management, then you need to know about What is SEMrush. It is a complete tool suite that gives its users full visibility into how well their marketing approaches are faring. With it, you’ll be able to view traffic headed to your site from multiple communication channels.

With SEMrush, you’ll be able to position your brand in a way that raises your site’s search engine rankings. That’s because you’ll have all the engagement information you will need. Moreover, SEMrush allows you to use different tactics and types of media to plant your brand within the consciousness of your target audience.

Additionally, SEMrush can allow you to apply the expertise of skilled marketing professionals. You’ll be able to gain an edge over your competition. You’ll know which topics your prospective and existing customers are interested in. The valuable insights you glean via SEMrush can help you come up with more engaging content.

In short, SEMrush allows you to finetune your approach by:

  1. Tracking your website to understand how well it is doing
  2. Formulating SEO-based strategies and executing them
  3. Generating more leads by arriving at the right keywords
  4. Gauging the performance of your competitors
  5. Decide whether or not you are targeting the right audience

You’ll need SEMrush because you won’t arrive at this information by just looking for it on your website. If you keep maneuvering blindly, any techniques you come up with will be a huge waste of money, effort, and time. To improve your business, you’ll need to know exactly what to do.

How to Use SEMrush?

But to make good use of this valuable tool, you must figure out how it works. Say, for instance, you want to choose the best keywords. You’ll have to allow SEMrush to first gather relevant data. There are two approaches to making that happen:

  1. Use the search bar. SEMrush will gather data about domains and keywords and get them to you. Top of form bottom of Form Researching keywords by using the search bar can result in overview reports. For each term that you search, you’ll get useful information, such as phrase match keywords, keyword difficulty, semantic keyword groups, and cost-per-click.
  2. Create a project. This will let SEMrush use information from outside its own database. You can then perform an analysis on your website and the extent of its visibility yourself. You’ll have additional tools for tracking and analysis if you start a project. SEMrush offers various project tools for website management, such as position tracking, site audit, social media poster, and on-page SEO checker.

We mention some of the things that become possible through SEMrush below:

Choose a Toolkit

Based on your goal, you can choose a specific tool to make progress in content marketing, social media, and advertising. Selecting the right toolkit will save you time that you can then use to carry out research.

Research Domains

SEMrush gives you access to domain overview reports like the one you can see below. It will add depth to your research on the domain of your choice. As you can see, information such as backlinks, paid keywords, and organic keywords will also be available to you.

Generate Reports

All the data that SEMrush provides you with may also be saved for later use. Simply export the spreadsheets of data, so that you can refer to them in the future. Moreover, you can produce custom PDF reports for formal record-keeping purposes.

Why Use SEMrush

We’ll be covering the topics we briefly touched on above in more detail in this section:

Quickly Analyze How your Site’s Doing

A website overview should be your priority even before you analyze how well your competitors are doing. Because it will let you see your own site’s performance. The overview from SEMrush presents you with a screen with great information, such as traffic growth and keywords rankings. You’d even figure out in which locations your keywords are doing well.

On the left-hand corner, you will spot date ranges. It tells you how well you have progressed during different time periods over the last couple of years (1-6 months, or 1-2 years, or throughout).

Unlike with other similar tools, you can trust SEMrush to give you only accurate data when it comes to monitoring your rankings. Moreover, easily pull the data of your choice without any wait.

Determine the Traffic and Keywords for Any Domain

Here are some tips on How to Use SEMrush for Keyword Research. Enter a domain name into SEMrush, and it will present you with another overview screen. Scroll down to see a similar overview for eBay.

For a particular region, the traffic estimated to your site via the top performing keywords will also be visible to you. While the estimate doesn’t tell you about all the traffic, it shows where those top performing keywords are positioned in search results. If you take a second look at the screen above, you’ll see the same details about your competition too. It is really handy when you want to compare your traffic with theirs. Again, if you want to maintain records, download SEMrush reports, and save them. Match them with the previous ones – or those in the future – to determine how much progress you have made in the last year or two.

Now, say your competition is ahead of you in the search results, in case of a specific keyword. Analyze their content for that keyword, check out their links, and then use your findings to optimize your content and get better rankings. You can use this SEO tool to form an analysis that will lead to a winning strategy. Understanding your competition is the basis of a successful content marketing strategy. Use their keywords to design content and reroute their traffic your way! 

Act on the Information for Consistent Progress

Your dashboard is always available to you. Check it on a weekly basis and track your progress. If you see your rankings going lower without bouncing back, get back to finetuning and optimizing it. For instance, you may have posted a blog post a year ago that let in a surge of traffic and improved your rankings. Since it worked before, why not give it another try? In short, SEMrush allows you to identify what worked and what didn’t. When writing that blog, try to stick to a topic closer to that of the previous one and use similar keywords or copy its style or writing.

Don’t Forget your Competitor’s Competition

By looking for all websites that are targeting – and ranking well – for similar keywords, SEMrush gives you information about your competitor. But what about your competitor’s competitors? You can improve your content strategy further by looking at the amount of traffic they received for the top keywords as well.

Improve your Advertising Technique

Just as with keywords, you can use the advertising tools of SEMrush to improve your efforts even as you pit them against your competitors. Begin by identifying who they are – for that, you’ll have to see who you’re up against in paid search.

Look your domain up in the search bar, then enter domain analytics and find out what is your competition doing in advertising. You should now have a list of competitors that you need to go over. What kind of ads are they running? Click on one and view the breakdown of how well they are doing in paid search. You will also see live-update of the ads that they’re running.

So, what, you may think at first. They are a bunch of ads, right? Wrong! When you open the full report, you will begin to see the whole picture and how to improve your ad performance.

For instance, all the associated keywords will now be visible to you. That is where insight will kick in on how you can use their keywords for ads of your own.

Not only will those keywords be useful for your ad campaigns, but you may also add them to your organic search content.

Creating better ads isn’t just about keywords, though. You will also glean useful information about copywriting, headlines, and landing pages. Match yours with that of your competition to see how they stack up. Maybe you need a touch of emotion in yours? Are you being too indirect? Should you have a landing page? Is your landing as good as theirs is?

Siphoning off vital information will save you valuable time that you’d otherwise spend testing your own ads. Next, head to the Ad Histories section. Search for profitable keywords. For instance, if their whole calendar is blue, it indicates that a keyword was profitable for them, which is why they’ve been bidding on it. No testing required!

Then check out different copy for the ads variations they’ve written. Your competition may have to run tests to determine which copy performs the best. But you can get to that conclusion by just looking at what they did. Have they stuck with a certain copy? Did they return to one after a test? Then that is what you should do too!