Let’s face it! It’s hard to keep track of a website’s performance these days. You’ll have to download software of some kind that does the job. However, Google analytics is one important tool concerned with tracking the site’s SEO performance. This tool helps you in tracking both paid and organic website search results.

With Google Analytics, it is possible to know not only the visitors’ reaction but what keywords they use in relation to your site, as well. It can be said without a doubt that Google Analytics analyzes for you, the target and website visitors’ preferences. It gives away free information about the visitors’ reactions on your site. It shares with you, SEO campaigns that give the best ROI. It is the greatest tool when it comes to tracking down some of the most elite internet marketing campaigns.

Why use Google Analytics?

There are many reasons why Google Analytics is required. Some of them are mentioned below:

Functionality

Google Analytics works on par with some of the most expensive SEO analytical tools. And the best part about all this. It’s free!

A tool to find check-out or sign-up process

This service provides you with a solution to the visitors’ check-out and sign-up process. This will help you tweak your sign-up process and make it user-friendly, which will prevent lead loss.

Pages and links

Analytics helps you find what links your visitors are clicking. It also identifies the individual pages your users visit, on an average, thus helping you optimize them in the right way.

Helps you track previous website visits

You may be wondering what sites your visitors logged on, before coming to your site. Google Analytics helps you track them.

Keywords

It also helps find those valuable keywords that visitors search for.

Visitor segmentation

Google Analytics classifies website visitors based on their geographical location and the referral source used. This helps set up a new online business.

Visibility

The tool along with Google AdWords gives your site end-to-end visibility for search advertising results.

Tracking other non-search engine marketing media

You can even use this tool to track other non-search engine marketing campaigns.

Flexibility

It’s quite a flexible service, providing state of the art solutions and a whole wide variety of important reports.

Track multiple sites

You can track multiple sites with a single login.

A/B ad Testing

You don’t need to worry about A/B ad testing.

Integration

Integrates all marketing media, so that you can track them with one login.

In-depth reports

With this tool, you can get in-depth user site navigation reports.

E-commerce tracking

It also tracks e-commerce sites.

Using Google Analytics to increase web traffic

The Google Analytics tool can also be used to increase traffic to your website. However, you may need to consider these factors before you can fully use this tool for what it is really capable of.

Traffic Sources: Overview

The Traffic Sources option helps you find out the number of site visitors and the date of visit. It lets you know the amount of direct traffic, search engine traffic, and referral or campaigns. It also allows you to track your Google Ad Words campaign, to decide whether to continue paying for it or not.

Traffic Sources: Sources

This tab lets you find out the source of traffic coming to your site. With the help of this information, you can focus your effort on top ranked sites.

Audience location

It allows you to find out where your visitors are coming from, to your site. It also allows finding how much time each visitor spends on your site. This information especially helps target those countries from which more people are visiting your site.

Popular content

Producing content that is popular among users not only helps increase website traffic. It also improves your credibility as a content writer and marketer. So, write content similar to what users are looking for. The more popular content you produce, the number of visitors your site is likely to have, and the more likely that content is shared.

To check for content that is popular:

Use the Analytics dashboard.

Use the Content tab to view stats about the different pages visited.

Analyze the stats and produce content based on the analysis.

should you use other premium services over Google Analytics?

One of the major differences between Google Analytics and other similar services is that Google tracking is not real-time. It is something closer to a log analyzer.

Another difference is that it does not work on all platforms. For example, Google Analytics doesn’t work on Mac OS or Safari.

Google Analytics is designed for use with small and medium websites. It is not suitable for those large enterprise websites or websites which are highly complex.

Google Analytics: Advantages

One of the many benefits of Google Analytics comes from its ability to track social media use. Social Analytics is one of its newest and finest features.

Another advantage is that it can measure mobile browsing impact on your site. With the rise of mobile use, leveraging this feature can certainly help get quality traffic to your site.

Final Verdict

So, to finish off, Google Analytics could be the one dominant tool you could use to bring in more quality traffic to your website. Now, it may have its own set of limitations, but it’s definitely a go-getter tool to analyze websites.