Most affiliate platforms offer you to use tracking tools and tracking identifiers to find out the origin of your sales as an affiliate. You have every interest in using them, and we will see why and how to track affiliate links using the affiliate link tracker.
But first of all, what happens when you make an affiliate sale?
If you use some platforms, you will receive an email to notify you that you have received a sales commission. By going to your user account, you will find a summary of your sales and commissions organized by date. By clicking on one of these dates, you will access the details of these, including the seller, the product sheet, etc. and the last category called ” tracking. ” This is known as affiliate conversion tracking.
This is what interests us here.
If you do not use this variable, you cannot know in what “context” the sale was made (by “context,” I mean the page from where the buyer clicked on your link and then placed an order ). Indeed, imagine that you have posted your affiliate link in different articles of your blog, or even on different blogs and that it is also in your newsletter, and even in several messages of your newsletter.
Your buyer may have clicked on any of these links. However, to optimize your marketing efforts, it is very useful to know in what context he decided to buy the product you are promoting.
Why trace the origin of your sales as an affiliate?
First of all, because it allows you to know the “context” of the sale, famous copywriters, like Christian Godefroy, will explain to you that the effectiveness of a sales letter can be played (to within 10% of sales!) On a single word. Whether the sale comes from a product presentation page, a blog article that you mentioned, or email your follow-up sequence is, therefore, all the more important.
If you notice that it is after the fifth email where you talk about the product that people buy the most, this is a useful clue. Repeated exposure to the sales message may be what made the buyer decide to take action, or it may be your email itself that is particularly persuasive and compelling. In both cases, this data gives you feedback on your marketing efforts and, more importantly, allows you to learn from it that you can implement elsewhere.
For example, imagine that half of your sales on a product come from the first email you send to people who subscribe to your mailing list. You will no doubt want to do the same for other products and other lists. In addition, you can also, thanks to the analytical tools offered by your affiliate platform, know the number of clicks on a certain link and the conversion rate.
Now, you know that it is in the email that you make the most sales, but you can also conduct tests to know where in your email this link converts even better. For example, at the very bottom of your email, at the very top, or in the body of the text.
Using these analytical tools and tracing the origin of your affiliate sales allows you to optimize your sales funnel, and give you ideas to improve all of your marketing, by seeing what works in a field and by testing in another.
Finally, if you offer some of your prospects a bonus of your creation with the purchase of a product for which you are affiliated, these affiliate link trackers allow you to know to whom to send them or to which invoice number they correspond.
How to use tracking identifiers on 1TPE and Clickbank
There are tons of different affiliate programs, from the self-hosted platform of the small e-commerce site to the behemoths of an affiliate like Clickbank. Many (but not all) of them offer tracking tools. Here we will see how to do it with 1TPE and Clickbank.
The principle is simple, and you just have to slightly modify your affiliate links, by adding a tracking identifier at the end.
Add a tracking ID to a Clickbank affiliate link
At Clickbank, you must add the variable “? Tid =” at the end of your URL, then your tracking identifier. This gives you links that look like this:
http://affilie.vendeur.hop.clickbank.net/? tid = username
You will find all the explanations from Clickbank on the subject on their page: Adding tracking identifiers to your HopLinks.
Use 1TPE tracking tools
In 1TPE, the same principle, but the variable here is “? Tk =”. This gives you a link that looks like this:
http://go.affilie.vendeur.1.1tpe.net? tk = tracking
You will find all the information on 1TPE tracking tools on this page: Frequently Asked Questions.
Two or three tips, by the way…
Let’s say you have a blog dedicated to dental hygiene. And in several places of this blog, you recommend the use of a powerful anti-tartar toothpaste: on two different articles, in your sidebar, and in your about page because you have a bright smile. In short, you want to be able to track the effectiveness of each of these links! Without even talking about the usefulness of hiding your affiliate links, let’s go straight to the “how-to”?
For this, I recommend that you use Pretty Link, a free WordPress plugin: Pretty Link Lite. With this plugin, you can create as many redirects as you want (there is a paid version that allows you to make redirects in iFrame, but that’s another subject – the free version is more than enough in this case).
For each page (and your sidebar), you can create a different redirect, so that each one hosts a different tracking identifier.
In your emails, it’s even simpler. If you are using AWeber, you don’t even have to worry about hiding your affiliate links, because AWeber itself creates redirects for each of your links (from an analytical perspective, again). So in your mail sequence, you just have to create links like this on your anchors:
Finally, and because when redirecting your tracking identifier may be visible, I would advise you to use tracking identifiers that are not too long and which will not “intrigue” the user.
Indeed, and even if it changes absolutely nothing in the price for them, there are some people that it will annoy to see you receive a commission (this is why some webmasters prefer to use a plugin like Pretty Link Pro to have invisible redirects ). For example, instead of “? Tk = email1”, you can put “? Tk = e1”.
Then the most important thing is that you remember what each tracking ID is.