Without knowing who your audience is and what motivates them to buy products or services, all of your skills are useless.
The 5 Steps of Internet Marketing Niche Research
- Find A Niche
- Research The Audience
- Find Products to Promote
- Find Keywords
- Building Affiliate Campaigns
Where To Find A Niche
A niche is usually a smaller component of a larger industry and within that niche is a group of people looking for a solution to their problem.
There are multitudes of niches for you to promote and within those many more sub-niches that you can find and promote. There are some niches that generate hundreds of dollars a day for some affiliates, even though the niche that they are promoting may be small and obscure. The Golf niche is a very large market and people within that niche market love to spend money on it. Rather than focus on it as a whole, you can focus on a small segment of the market.
The first thing to consider is choosing something that you are interested in or passionate about. The reason for this is that if you feel strongly about your niche then you’ll tend to stick with your affiliate marketing campaign and build it up. On the other hand, you can choose to choose a niche that you know nothing about, it’s entirely up to you.
You can find niches either online or offline. Online you can search Google, using Google Trends, you can visit forums for your intended niche, check out Amazon, go to DMOZ.org, etc.
Offline sources for niche ideas would include your friends, books, magazines, TV commercials, watching talk shows and the morning news shows. Basically, become aware of your surroundings and pay attention to what people are searching for.
Once you have decided on a niche, it is time to do a little customer research. You need to know what motivates people to buy, what they are looking for, and why. Here is a great analogy by Gary Halbert:
If you had a hot dog stand, what would you need most to be successful?
“A starving crowd”
Meaning finds what your market is looking for and then satisfy that need. Fairly straight forward and simple. Therefore, if you know that a bride wants to look her best on her wedding day, and she also feels like she needs to lose a few pounds, what could you provide for her?
The solution is a weight loss program that will deliver results in a short period of time. The key to a successful affiliate marketing career is to identify your customers when they’re at the “buying decision stage” of the purchasing cycle.
Finding Products To Promote
Are there any related products to promote?
The chances are pretty good that you will find many affiliate programs available to promote within a niche if you plan on making money from it!
You can View Our post about the most profitable affiliate networks right here >
You can also type into the search engine “your niche” and “affiliate programs” and that will give you a list of vendors who have affiliate programs within the niche that you are focused on.
Finding The Profitable Keywords
Each person typing a term into the search engines is looking for an answer to their question. Each person has a different intention when they type into the search engines, therefore, it’s important that you understand how to research keywords effectively.
Firstly, determine what keywords you’re searching for in terms of what you’ll be using them for. This means that keywords for Article Marketing differ from PPC (pay per click) keywords.
Building Affiliate Campaigns
The Criteria To Follow For Article Marketing Keyword Research:
Look for keywords with fewer than 5,000 quoted results. If you are researching guitar lessons then you would put the keyword “guitar lessons” using “quotes” into the search box. This gives you the true number of websites you are competing against using that particular search term.
This same keyword should be getting over 300 monthly searches. You can use the Google Keyword Tool to perform this research. Once you have identified your profitable keywords, you then have to make it relevant to your content.
Getting listed in the search engines naturally requires a minimum of 2% keyword density in your content.
It must also be relevant to the product you’re promoting so you can increase your conversations of the traffic that is coming to your site from the search engines.
The Criteria To Follow With PPC
When researching keywords for PPC, pay close attention to the relevance of the keyword because “quality” traffic is king with PPC. When you’re paying for your traffic you want to make sure you get a good return on your investment and you do this through relevance marketing.
Your Chosen Keywords Must Be:
- Relevant to your ad. The keyword you’ve chosen should be within your ad headline and description.
- It must be relevant to the destination landing page. The exact keywords should appear on the landing page.
- Your chosen keyword must be relevant to what you are promoting and the product you’re promoting.
- Longer tailed keywords, especially those that are 3 or more words in length, convert better.
- A highly relevant ad connected to a highly relevant landing page leads to higher conversions.
Cost Of A Keyword Or Cost According To Relevance
It is better to pay a little more for a relevant keyword which is going to lead to higher conversions. Remember that you’re rewarded with lower costs because you have a higher relevance score.
Increasing Your Chances Of Affiliate Marketing Success
Now you have the insight that is necessary to get you started in finding a profitable internet marketing niche. That’s only the start of it though, the next steps are to build up your site with highly relevant quality content and then drive targeted traffic to it.